- INEOS Automotive announces support of volunteer organisation Track Care WA
- Partnership will support bush conservation and heritage preservation activities
- Track Care WA is instrumental in the rejuvenation and maintenance of the iconic Canning Stock Route and many other locations throughout Western Australia
Australia, 8 June 2023 – INEOS Automotive – the company behind the new Grenadier 4X4 – has announced a partnership with Track Care WA for 2023 and beyond, to support the volunteer organisation’s bush conservation and heritage preservation activities in Western Australia.
In addition to INEOS Automotive providing financial support, its staff and retail partners will assist Track Care WA volunteers in maintaining 4X4 routes across Western Australia. Their work rejuvenates and manages locations of environmental, historical and cultural value, including 4X4 tracks such as the iconic Canning Stock Route and remote destinations including the recently opened WinnemiaCampground.
Justin Hocevar, Head of Region Asia Pacific, INEOS Automotive, said: “The INEOS Grenadier is a 4X4 vehicle built to take on the world’s most challenging conditions, and things don’t get much tougher than in Western Australia. The region’s landmark locations and trails will be on the bucket lists of many Grenadier owners, which is why we want to help Track Care WA maintain and preserve them for future generations of explorers to enjoy.”
Founded in 1996, Track Care WA is driven by a team of passionate volunteers using safe and responsible practices across Western Australia’s vast coastal, desert and rangeland regions. It supports projects ranging from campsite renovations and bush conservation, to restoring historical infrastructure and conducting monthly beach clean-ups.
Graham Weber, Chair of Track Care WA said, “We are so grateful for the unwavering efforts of our army of amazing volunteers, and the wider support we receive from 4X4 groups across the region. We welcome INEOS Automotive into our community and thank the company for pledging its support for the work we do. We look forward to seeing Grenadier owners exploring the incredible outback of Western Australia in the near future.”
Australia will receive first deliveries of the INEOS Grenadier from June 2023.
The INEOS Grenadier has been designed as a tough and comfortable go-anywhere off-road vehicle. The backbone of the Grenadier is a full box-section ladder frame chassis, with heavy-duty solid beam axles, a two-speed transfer case and up to three locking differentials. It is powered by a choice of BMW 3.0-litre turbo-charged inline six-cylinder petrol or diesel engines, which have been extensively revised and recalibrated for this application. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open source’ approach to accessories means owners can tailor the vehicle to their specific requirements.
The interior combines versatile practicality with the technology, comfort and refinement that today’s users expect. Its intuitive and functional layout features physical switches, widely spaced for easy use on the move, a central infotainment screen, and an overhead console for off-road and auxiliary controls. Hose-out rubber flooring, hard-wearing Recaro seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.
To find out more about Grenadier prices, technical specifications and options, visit www.ineosgrenadier.com.
DEC PR on behalf of INEOS ANZ
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4×4 development and manufacturing.
Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4×4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.
INEOS Automotive is a subsidiary of INEOS Group (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 39 businesses, with a production network spanning 183 manufacturing facilities in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
To find out more about Grenadier, visit www.ineosgrenadier.com